Rainbow Roses Just in Time for Valentine’s Day 2011:

Are you looking for a fun and unique way to say “I love you” or “you mean the world to me” this Valentine’s Day? It seems like the growing trend in the floral industry are rainbow roses, and it is easy to see why!
Picking the right color rose for your lover can often be difficult for men. Red roses mean passion and romance, while yellow ones are better for the early stages of a romance or for friendship and pink is best when trying to express your thanks. You certainly don’t want to send your lady the wrong message, but what if she likes the color pink better that red? It is all so confusing!
Now you can send a little of each color--just to be sure, but it will cost you! These fantastically colorful bouquets surprisingly carry a pretty large price tag, typically double the price of a normal bouquet of roses.
Rainbow Roses are much more expensive because the process of coloring them takes so long, usually between 12 and 24 hours. They start life as cream roses, but the heads take on hues from various food dyes placed in their water one at a time and sucked up the stems, but the specific procedure remains a trade secret of their creator, Dutch florist Peter van de Werken.