R World is also designed to deliver high value and highly relevant content and applications on the mobile platform

Reliance Communications, India’s leading telecom service provider,announced its plans to roll-out a Next Generation Mobile Portal (R World) to deliver a host of futuristic Mobile Internet and Data Services to its over 125 mn customers.


Reliance will use Motricity’s m-Core platform to deliver these advanced capabilities to help in fulfilling its vision of providing cutting-edge services and applications on its 3G, GSM and CDMA mobile platforms.



“The initial customer response to R World has been exceptional. We believe the future of mobile experiences is going to be based on the delivery of highly personalized offerings which include localized content, delivered to our customers in their native language,” said Prashant Gokarn, Head – 3G Business, Reliance Communications.


“Reliance is pioneering a new way of delivering personalized information anytime, anyplace and through any device. Motricity’s mCore Platform provides us the scale and the capabilities we need to deliver on this vision.”



Breaking the language barrier, Reliance intends to offer a new multi-lingual R World that will offer personalization option in Hindi, followed by other popular regional languages. R World is also designed to deliver high value and highly relevant content and applications on the mobile platform.


Easy to access M-Commerce options and highly targeted M-Advertising capabilities are amongst the key futuristic features that Reliance intends to make available through the new R World. R World will continue to evolve with emerging customer requirements and preferences.



“Motricity is pleased to continue to work closely with Reliance to evolve R World” said Ryan Wuerch, chief executive officer of Motricity. “Through the delivery of highly relevant experiences, Reliance will be in position to delight and retain its customers, and further monetize these offerings through the marketing of targeted mobile value added services, as well as, targeted mobile marketing and advertising campaigns”.


Key features which Reliance intends to make available through R World:


* Highly-targeted mobile marketing and advertising campaigns, to further monetize the mobile Internet experience
* Localized regional content to serve individual consumer interests and tastes
* Multiple language support, starting with Hindi, the native language of over 250 mn Indians
* Location-based services to help ensure users get what matters most to them based on where they are at any given time